- About a third of teens prefer seeing movies in the theater over at-home options. It's good to know that young people aren't being turned off by gabby seat neighbors, crying babies, and the cost of popcorn...the way I often am. There are more ways to watch movies at home than ever before, yet many people still prefer the authentic cineplex experience.
- The typical teen saw almost 11 movies in the theater last year (a higher average than any other age group). With all the buzz and box-office receipts concentrated in the first month of a film's release, it's definitely a zero-sum game when it comes to movie advertising. If you can't get people to choose your movie as their "movie of the month," you may be out of luck by the time they return to the theater in 4-5 weeks.
- Comedy ranks as the most popular movie genre among teens (85%), while only half of teens consider themselves fans of horror flicks. Guess that's why The Grudge 3 went straight to DVD. While horror is clearly an acquired taste, I was surprised to find that comedy was more popular than action-adventure (80%). I can't think of any good PG-13 comedy from recent months off the top of my head, whereas I can definitely remember a slew of popular action blockbusters.
Friday, June 26, 2009
Teens Love the Silver Screen
Thursday, June 25, 2009
MOVIE POLITICS IN A NUTSHELL: Global Warning
Wednesday, June 24, 2009
Academy Supersizes Best Picture Field
From five nominees to ten...as if they needed an excuse to make the Oscar telecast even longer.
Next February's Academy Awards will pit ten movies against each other in the final category, according to The Hollywood Reporter. Is it an attempt to make the Oscars more inclusive of viewers at home? An effort to honor a wider array of films? Or maybe it's simply a marketing ploy ("10 Best Picture Nominees in 2010")?
The Academy will surely claim that this is a return to Oscar's roots. After all, Casablanca faced off against nine competitors in 1943, the last year that ten movies were nominated in the"Best Picture category. But my money's on the "inclusivity" rationale. How many times have you seen more than two of the five Best Picture nominees prior to the Oscars? Two years ago I saw all five for the first time ever...but only because of an Atonement/There Will Be Blood double feature the day before the Oscars. Last year, in contrast, I saw only one -- Slumdog Millionaire -- prior to the big night. Much more typical for me -- and probably for the general TV viewing public who ABC and the Academy hope to attract.
Whatever the reason for the switch, I do think this move will increase John Q. Public's investment in the Oscars. Whether he'll tune in for the entire 4-plus-hour marathon of movie montages and musical numbers is another story.